At wedding showers these days, the coveted KitchenAid stand mixer will garner more “oohs” and “ahhs” than the skimpiest lingerie. And should the mixer be in a hot new contemporary color, the reaction shifts into that certain tight smile that belies the rage of an envious bridesmaid. I witnessed it at the last shower I attended, and I admittedly had a bit of a clenched grin myself when the bride-to-be unwrapped her new KitchenAid, all glorious apple green.
We’ve added a full line of colorful KitchenAids with our recent expansion of housewares, so there’s really no reason to keep using that hand mixer you bought at the drugstore for $9.99 on a cookie-dough-binge Friday night. Each of us can have – nay, deserves – the dignified beauty of a KitchenAid, whether in a shade of tangerine, cobalt, persimmon, pistachio, even caviar, darling – standing sentinel on the kitchen counter. Life is too short to wait for your registry, my comrade. Today, we bake.
– Leslie, Hayneedle editor.